Work

DesignDev
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My own venture, co-founded with David Garvin. It's a funding platform for local businesses and creators to rally their community around what they're building. I'm the co-founder over product, so I design and build bueno.fund end to end: campaign pages, backer tiers, checkout, all the way to the creator dashboard. David is co-founder over brand.

Deliverables

  • Co-founder, product
  • Product design and build
  • Campaign pages
  • Backer tiers and checkout
  • Creator dashboard
  • Marketing site
bueno.fund ↗
Design
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My main job at Retool: the most critical pages on retool.com, the ones that carry launches and drive conversion.

Deliverables

  • Launch pages
  • Agent harness waitlist
  • Pricing
  • Customer stories
  • Use cases
retool.com ↗
Design
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Retool's most important page, and a core part of my role. Every launch lands here first, so it keeps evolving. These are its iterations over time, newest first.

Deliverables

  • Homepage design
  • Launch iterations
  • AppGen prompt hero
  • MCP setup panel
retool.com ↗
DesignDev
DesignDev
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Process Creative is a film production company and creative studio in Orange County. I designed and built their new site to put their films first. Made in partnership with David Garvin.

Deliverables

  • Website design
  • Development on Prismic
  • Selected work showcase
processcreative.co ↗
DesignDev
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Retool Brand

2024DaylightComing Soon
Brand Design
DesignDev
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This isn't the current site anymore; Retool has since replaced it. From 2024 to mid-2026, Cache was Retool's blog. I designed and built it as a home for engineering deep dives, reports and releases, sorted into collections from Build & Learn to Newsroom. Designed along side Cam Sackett.

Deliverables

  • Blog design and build
  • Collections
  • Article templates
  • Table of contents
  • Light and dark themes
retool.com/blog ↗
DesignDev
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Design
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Pipes is a editorial project in a series based on influential but defunct software. Design and developed with Cam Sackett as a design partner.

Design
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DesignDevArt Direction
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The Grand is an event venue in Long Beach. I made their website and social, then came back for a refresh in 2023.

Deliverables

  • Website design and build
  • 2023 site and social refresh
thegrandlb.com ↗
DesignDevArt Direction

The Petroleum Club is a mid-century event venue in Long Beach, relaunched around one idea: stay classy. I made the brand and the website, and art directed a photo and video shoot.

Deliverables

  • Brand identity
  • Website design and build
  • Photo and video art direction
  • Social campaign
  • Red Room signage
  • Ballroom mural

lbpetroleum.club isn't online anymore; the address points to The Grand now.

Art DirectionDesignMotionDev

In 2022 I did art direction, interactive design, motion design and some development for PayPal.com, through its June rebrand.

Deliverables

  • Art direction
  • Interactive design
  • Motion design
  • Hero modules
  • Front-end development
DesignDev
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Chris Rushing is an independent designer, and we made this portfolio site together.

Deliverables

  • Website design and build
chrisrushing.com ↗
DesignDev
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Kelsey Dake is an independent artist, and we made this portfolio site together.

Deliverables

  • Website design and build
kelseydake.com ↗
DesignDevArt Direction
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A brand for Smile GDP, made with Scott Saunders. Their mission: invest in a happier future for business, people and the planet. This one's archived, so the site lives at an archive address now.

Deliverables

  • Brand identity
  • Website design and build
  • Art direction
smilegdp.archive.john.design ↗
Art DirectionDesignMotionDev

When GoDaddy brought Poynt's hardware into its commerce lineup, I designed the product pages for the Smart Terminal and Card Reader, with rich merchandising and interactive moments. I was the interaction designer and art director. Launched Q3 2021.

Deliverables

  • Product detail pages
  • Hero animation
  • Explainer animation
  • Storyboards
  • Art direction
Art DirectionDesignMotionDev

A new version of GoDaddy's Online Store page, made to help people get the product and to grow sign-ups. I was the interaction designer and art director. Launched Q2 2021.

Deliverables

  • Online Store page
  • Hero animation
  • Scroll storytelling
  • Storyboards
  • Payments video
Environmental Design

As the Design Director for Happy Money, I had the privilege to work with Rapt Studio to design a branded space for the company. Together we carried Happy Money's refreshed identity into three dimensions: murals built from its icons, the manifesto in raised lettering, and wayfinding across both floors. Photos by Rapt Studio.

Deliverables

  • Environmental graphics
  • Murals
  • Manifesto lettering
  • Wayfinding

Golden State Coffee

2019MoonlightComing Soon
Brand Design
Brand DesignArt Direction

Happy Money's brand, which I designed and gave design direction for while I worked there in 2018: the mark, the logotype, an icon set, a loud brand expression and a photography system, all collected in a visual guidelines deck.

Deliverables

  • Brand identity
  • Logo mark and logotype
  • Icon design
  • Brand expression
  • Photography system
  • Visual guidelines
  • Website
DesignDevArt Direction
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A rebrand for Arcade, a specialty coffee roaster. Designed the mark and type system from packaging to the shop's website.

Deliverables

  • Brand identity
  • Logo and monogram system
  • Brand guidelines
  • 12oz bag and labels
  • Subscription box
  • Stationery
  • Website design and build
arcadecoffeeroasters.com ↗
Brand Design

A rebrand for Fermensch, a kombucha brewery in Orange, California. It's built on hand-drawn lettering, lightning bolts and a motto to live by: be a mensch.

Deliverables

  • Brand identity
  • Hand lettering
  • Brand manual
  • Growler art and keg collars
  • Business cards and postcards
  • Now Serving sign
  • Social kit
  • Delivery van lettering
Product Design

Joy was a money app I led product design on, made for Happy Money in 2017. It asked how your spending made you feel and helped you save a little every day. It was Apple's App of the Day in 2018, and I redesigned it in 2019. It's no longer live.

Deliverables

  • Product design lead
  • iOS app
  • Onboarding
  • Spend ratings
  • Daily savings
  • 2019 redesign
Product Design

Open Source

Dev
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Screen Studio-style product demo videos from a JSON script: a real browser, an eased zoom-to-click camera and a spring-smoothed cursor. Ships with an Agent Skill.

John Choura is working on the internet to rebuild his home on the ... internet. In other words, this site is being built in the open. Follow along by subscribing.

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